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List of reference

CRP Consulting, based in Nuremberg, was founded in the spring of 2008. Its first activities were already successfully carried out in the year 2007. CRP Consulting is an independently operating company within the Ritthammer Publishing Group, which concentrates on the international furniture sector (in print and online). The publications of the Ritthammer Publishing Group include the trade journals MÖBELMARKT, PolsterFashion, and material+technik möbel (trade journal for decision makers in the furniture industry, their suppliers, and the interior design sector).

CPR Consulting sees itself as a consulting and service company for associations and companies in the entire furniture and furnishings sector, both domestic and international. The company relies on the extensive knowledge of the industry accumulated over many years at the MÖBELMARKT trade journal, which consistently and continuously reflects the domestic and international happenings in the industry.

In particular, CRP Consulting Ritthammer & Partners offers the following services:

  • Domestic and international public relations in the areas of both B2B and B2C
  • Planning of domestic and international marketing strategies
  • Initiation of domestic and international business relationships
  • Organization of seminars, workshops and press conferences in Germany and abroad
  • Planning and implementation of trade fairs and study tours
  • Preparation and support for the realization of trade fair appearances

Since beginning its business activities, CRP Consulting Ritthammer & Partners has already been able to carry out a large number of interesting projects for customers in Germany and abroad (see reference list).

List of reference:

Furniture China. Shanghai, Index Mumbai and Delhi

At the end of 2019, CRP Consulting took over the representation of Furniture China in Shanghai and the Index furniture fairs in Mumbai and Delhi in the German speaking countries. This gives export-oriented companies in Germany, Austria and Switzerland the opportunity to plan and handle their trade fair participations in China and India with a partner in Central Europe.

Enterprise Estonia EAS

The governmental export agency was organizing the Estonian Pavilion on imm cologne 2012. CRP took over the complete PR work, was organizing invitations to important buyers and helping Estonian companies to get in contact with buyers on the fair.

GEM Industries Françaises de l'Ameublement

On behalf of the governmental export agency GEM CRP was organizing a study mission in May 2012 with 6 furniture and furnishing manufacturers from France. CRP organized meetings with German buying groups, importers and German retailers. The target was to inform the French manufacturers about German furniture business.

International Enterprise IE Singapore

The governmental export agency was organizing the Singapore Pavilion on imm cologne 2008. CRP took over the complete PR work, was organizing invitations to important buyers and the media and was coaching the performance of the Singapore furniture industry during imm cologne.

Spring Singapore

The governmental agency is supporting small and medium sized companies in their export activities. CRP was organizing a study mission for Singapore furniture manufacturers to Germany and France. During this journey CRP organized meetings with German buying groups, mail order companies, design schools and German and French retailers.

International Enterprise Singapore

In preparation of the International Furniture Fair Singapore 2008 CRP was acquiring important European buyers and media to visit the fair in Singapore. CRP was taking care of buyers and media during the fair.

Export Promotion Council from Andalusia/Spain

Seminar on the German furniture industry. Participants have been furniture manufacturers from Andalusia/Spain.

imm cologne

PR campaigns for imm cologne 2008 and 2009. Aim was the promotion of Cologne fair outside of Germany. CRP was working closely with the members of the International Alliance of Furnishings Publications (IAFP), which is a cooperation of leading furniture trade magazines.

imm cologne

Organization of workshops in Seoul and Shanghai. Aim was to acquire international visitors for imm cologne 2009.

Meubelboulevard Heylen, Belgium

R and organization of a press conference on the occasion of the opening of a new furniture store. Heylen is the biggest furniture retailer in Belgium.

Study missions

CRP was organizing several missions for the readers of MOBELMARKT to furniture fairs in Shanghai, Shengfang, Singapore, Kuala Lumpur, Cebu and Ho Chi Minh City.

AMKRI Indonesian Rattan Furniture Association, Jakarta/Indonesia

CRP was organizing a press conference during imm cologne 2008. Speakers have been the Indonesian minister of industry, the famous designer Jan Armgardt and other representatives from Germany and Indonesia.

VIP Buyers Nights were organized until 2016.

JSWB Global Home Furnishing Center, Shanghai/China

JSWB is one of the biggest furniture centers in the world. In September there is also organized a furniture fair. CRP was in charge of the international PR campaign and the complete media planning for the JSWB fair 2007.

JSWB Global Home Furnishing Center, Shanghai/China

CRP was in charge of assisting the JSWB management in acquiring new tenants in the furniture center. CRP was contacting important European brands and arranging meetings with the JSWB management during imm cologne 2009.

China International Furniture Fair/Outdoor & Leisure Fair, Guangzhou/China

CRP was organizing special showcases "World Class Outdoor Design" during CIFF 2009, 2010 and 2011. CRP was acquiring European brands to exhibit at the fair in Guangzhou and was organizing symposiums for European and Chinese companies. The next "World Class Outdoor Design" will be held during Outdoor & Leisure Fair 2012.

Hatta Sinatra, Cirebon/Indonesia

Hatta Sinatra is one of the biggest furniture manufacturers in Indonesia. CRP was organizing a  a press conference for one of his companies during Spoga Cologne 2009.

Sindmoveis, Bento Goncalves/Brazil

Sindmoveis is the association of the furniture manufacturers in Southern Brazil, which is the Center of Brazilian furniture industry. CRP was organizing a study mission to Brazil. Participants have been important buyers from Europe. The study mission was organized end of November till beginning of December 2009.

MODEF, Inegöl/Turkey

MODEF is a furniture fair in Turkey representing the furniture industry of the Turkish City Inegöl. CRP was producing a brochure on MODEF 2009, which was sent out with MÖBELMARKT September issue. Beside this CRP was organizing a study mission to MODEF 2009.

Singapore Furniture Industries Council SFIC

The furniture manufacturers’ association was organizing the Singapore Pavilion on imm cologne 2010. CRP was organizing the PR work in Europe, was sending out invitations to important buyers and the media and was coaching the performance of the Singapore furniture industry during imm cologne.

Ausen Real Estate Development Co. Ltd., Shanghai/China

CRP was organizing an information meeting for Ausen Home Furnishings Center Shanghai during imm cologne 2010. CRP helps to find tenants for the new furnishings center. CRP is working as permanent consulting as Ausen Real Estate Development company which European brands are appropriate to rent a showroom in the new project.

China International Furniture Fair / Outdoor and Leisure Fair 2010

CRP is organizing a special showcase "World Class Outdoor Design" during CIFF 2010. CRP is acquiring European brands to exhibit at the fair in Guangzhou and to organize a symposium for European and Chinese companies.

Tendence, Frankfurt/Germany

CRP was organizing an international press campaign for 2010 Tendence fair in Frankfurt (Preview and post show report). The same will happen for Tendence 2011.

French furniture institute IPEA, Paris/France

Organization of a study mission for 21 French kitchen manufacturers during imm cologne 2011. CRP was selecting kitchen stores in the Cologne area representing different distribution channels and organizing a one day program. Finally CRP was guiding the tour.

AMKRI, Indonesian Rattan Furniture Manufacturers’ Association, Jakarta/Indonesia

In January 2011 leading Indonesian rattan furniture manufacturers started a government supported promotion campaign to increase sales of rattan furniture. This campaign will last at least five years and is including participations at the important furniture fairs in Cologne, High Point, Valencia and Shanghai, where Indonesian companies present themselves in representative Indonesia Rattan Pavilions. Beside this most of these companies are exhibiting independently at IFFINA fair in Jakarta.
CRP is in charge of the international PR campaign incl. working out media plans. During imm cologne 2011 CRP was organizing a VIP Buyers Night for international buyers and the media.
In advance of this event CRP was producing a special brochure, which was introducing the new project and the performance at imm cologne.

Malaysian Furniture Promotion Council MFPC, Kuala Lumpur/Malaysia

MFPC is a government institution which helps Malaysian furniture manufacturers to increase exports. End of 2010 CRP Consulting Ritthammer & Partners was organizing a study mission of Malaysian furniture manufacturers to Germany. Around 25 leading Malaysian manufacturers were visiting German buying groups, furniture stores, importers, mail order companies and design universities. As preparation of the study mission CRP was organizing a seminar in Kuala Lumpur.

1st Luxury Furnishing Fair, Shanghai/China:

CRP Consulting Ritthammer & Partners is working as European sales representative for the new Chinese Furniture Fair which will be held for the first time in February 2011.

International Furniture Market IFM, Kuala Lumpur/Malaysia:

On behalf of the fair organizers CRP Consulting Ritthammer & Partners is organizing a European buyers delegation to the first IFM which is held in September 2011.